Magrabi F, Habli I, Sujan M, Wong D, Thimbleby H, Baker M, Coiera E. Why is it so difficult to govern mobile apps in healthcare? BMJ Health Care Inform 2019;26:e100006. doi:10.1136/ bmjhci-2019-100006

Mobile apps have become a convenient way to provide health information and communication services directly in the hands of clinicians and consumers. Apps can be used to support consumers in a variety of health tasks to manage chronic diseases, support lifestyle changes and in self-diagnosis. For clinicians, they can improve access to patient information and